The word of the year so far, at least from what I've heard, has been "digitization." Financial institutions are digitizing many, if not all, their products and services to keep up with today's ultra-smooth Amazon experience most consumers now take for granted. We've been spoiled and expect this super simple and personalized experience every where we go.
Oftentimes getting left in the digitization dust is the digital marketing efforts of a credit union. Many FI marketers have their heads spinning on how to keep up with of today's modern and increasingly complex marketing practices. Gone are the days of just placing ads in a newspaper, 30-second spots during drive-time radio, and, if you were really daring, a TV commercial during the local newscast.
Don't get me wrong, those efforts still work in most cases. But, with the advent of mobile, data analytics, social media, and more, today's marketing has gone virtually digital, as well. It's gotten quite complex, giving many credit unions with limited resources a big headache on trying to maintain.
Fortunately, there are a good number of organizations out there that specialize in digital marketing practices, watching the horizon for new and effective means to market your wares. One such company is the Digital Growth Institute. This firm has been helping credit unions for many years with their digital journey in the marketing arena -- even holding very popular, onsite bootcamps for deeper dives.
Well, Digital Growth Institute is making it much easier to gain the knowledge required to maintain and even leap ahead of the proverbial curve in this area. They are launching their online Digital Growth Training Program for community banks to help them clarify what's what and subsequently create a digital blueprint for their digital journey, enhancing their value and relevancy for today's demanding consumers. First semester of their program starts July 10, 2017.
Check it out and let us know your thoughts. And don't forget to sign up for their training program. Really good, forward-thinking stuff here.