So what is "phygital banking" and why should banks check it out? Well, if you've ever used Starbucks' mobile app where you can order ahead of time and walk in and pick up your order, that's phygital -- and banking is about to get its version of "order ahead" services, as well. So that's reason enough to stop and take notice.
To get the details of this impending trend, we invited Root Banking's CEO Matt Krogstad on the show. Matt's company is spearheading the order-ahead-phygital movement for banking and provides us with an inside look on how it works, why it's important, and where we can find out more about it.
Check it out and let us know your thoughts.