1st National Bank Senior Vice President of Marketing Loni Meiborg joins us to discuss her bank's digital growth journey -- from inception up to today's successful results. It's a story of revitalization through incorporating sound practices through Digital Growth Institute's Digital Blueprint and unleashing a plethora of possibilities that has garnered solid results for 1st National.
We asked Loni what issues her bank was experiencing at the time and how those issues were holding her FI back from fully serving its customers and communicating effectively with them. We then discussed how she discovered Digital Growth Institute and how their progressive digital marketing practices opened the doors to new possibilities -- of which they fully took advantage.
We then delved into the specific digital practices DGI had 1st National embark on to start its journey toward success, helping enhance its current "Growin' Wisconsin" campaign -- especially getting to the bank's more rural customers. There's a lot of open land in Wisconsin.
Lastly, Loni outlined the results 1st National has received since its digital journey began. Again, it's a story that started out with mere hope and transformed into solid results that are still piling up.
So check out our candid conversation on how going digital with your marketing practices is the future -- which is now. Let us know your thoughts.